"Speedo International Ltd. is an Australian representative of swimwear and swim-related accessories based in Nottingham, England. They have roots in Australia yet are no more manufactured in Australia. Established in Sydney, Australia, in 1914 by Alexander MacRae, a British emigrant, the industry-leading firm is now a subsidiary of the British Pentland Team. Today, the Speedo brand name can be located on products varying from bikinis and safety glasses to wristwatches. The Speedo brand name was formerly made for and marketed in North America as Speedo U.S.A. by PVH under an exclusive continuous permit, who got prior licensee Warnaco Group in 2013. Since January 2020, the Pentland Group acquired back the rights from PVH for $170 million in cash money subject to regulative authorization.

Based on its Australian roots, Speedo utilizes a boomerang as their sign. Due to their success in the swimwear sector, words "" Speedo"" has actually ended up being synonymous with racing bathing suits. "