"Puma SE, branded as Puma, is a German international company that designs as well as manufactures athletic and casual footwear, garments as well as devices, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the 3rd largest sports apparel supplier in the world. The firm was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and also his bro Adolf Dassler had actually collectively formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Footwear Factory). The relationship between both siblings deteriorated up until both consented to split in 1948, forming 2 different entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.

Puma has actually been a public company considering that 1986, noted on the Frankfurt Stock Market. French luxury team Kering (formerly referred to as Pinault-Printemps-Redoute or PPR) holds 16%, Kering's biggest shareholder Artemis SA owns 29% of the share funding. [5] Given that 1 July 2013, the firm has actually been led by former football expert Bjørn Gulden (CEO).

Since 2017, Puma SE uses more than 13,000 people globally and also distributes its items in greater than 120 nations.

Adhering to the split from his bro, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later on changed the name to Puma. Puma's earliest logo included a square and also beast jumping through a D, which was signed up, together with the company's name, in 1948. Puma's footwear and also clothes designs feature the Puma logo design and also the distinctive "" Formstrip"" which was presented in 1958."