"Nike, Inc. is an American international company that is participated in the layout, development, production, as well as worldwide advertising and also sales of footwear, apparel, equipment, accessories, and services. The business is headquartered near Beaverton, Oregon, in the Portland city. It is the globe's largest vendor of athletic shoes and also garments [4] and a major manufacturer of sporting activities tools, with earnings in excess of US$ 24.1 billion in its 2012 (ending May 31, 2012). As of 2012, it used greater than 44,000 people worldwide. In 2014 the brand name alone was valued at $19 billion, making it one of the most important brand name amongst sports services. As of 2017, the Nike brand name is valued at $29.6 billion. Nike ranked No. 89 in the 2018 Ton of money 500 listing of the largest United States corporations by total income.

The firm was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman as well as Phil Knight, as well as officially became Nike, Inc. on May 30, 1971. The firm takes its name from Nike, the Greek siren of success. Nike markets its products under its very own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Flying Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, as well as subsidiaries including Brand Jordan, and also Converse. Nike also had Bauer Hockey (later on renamed Nike Bauer) from 1995 to 2008, as well as formerly owned Cole Haan Umbro, and Hurley International. Along with manufacturing sportswear as well as tools, the firm operates retailers under the Niketown name. Nike sponsors numerous high-profile professional athletes and sports groups around the world, with the highly acknowledged trademarks of "" Just Do It"" and the Swoosh logo. "