"Rolex SA is a Swiss high-end watch maker based in Geneva, Switzerland Originally founded as Wilsdorf and also Davis by Hans Wilsdorf and Alfred Davis in London, England in 1905, the business registered Rolex as the trademark name of its watches in 1908 as well as ended up being Rolex Watch Co. Ltd. in 1915. After World war, the business moved its base of operations to Geneva, Switzerland to stay clear of hefty taxation in post-war Britain, as well as in 1920 Hans Wilsdorf registered Montres Rolex SA in Geneva as the brand-new business name which eventually became Rolex SA in later years. Given that 1960, the firm has actually been had by the Hans Wilsdorf Foundation, a private household depend on.

Rolex SA and also its subsidiary Montres Tudor SA design, manufacture, disperse and service watches marketed under the Rolex as well as Tudor brands. In 2018, Forbes rated Rolex as the globe's 71st most beneficial brand name. Since June 2019, amongst the world's leading ten most expensive watches ever before sold at public auctions, 3 are Rolex watches. In particular, Paul Newman's Rolex Daytona presently holds the title of the 2nd most costly wristwatch as well as the 3rd most costly watch ever before sold at public auction, fetching 17.75 million United States bucks in New york city on October 26, 2017. Rolex is the largest supplier of Swiss made certified chronometers. In 2005, over half the annual production of watches accredited by Contrôle Officiel Suisse des Chronomètres (COSC) were Rolexes. To date, Rolex still holds the record for the most certified chronometer motions in the classification of wristwatches."